MIDTERM

Elevated dorm essentials, all at Walmart.

Everything you need, all in one place, at a price that actually works.

Move-in day looks different now

You show up with boxes, standing in an empty dorm room, trying to picture it as your own.

You start to imagine it: getting ready before class, studying late at night, hanging out with friends.

It becomes your space faster than you expect. And before you know it, the way it looks and feels starts to matter more than you thought it would.

Billboard Concept

You start searching…

You start looking online for the basics. Bedding, lighting, something for your desk. Maybe a mirror, a rug, something to make it feel more like your own home.

You find pieces you like, but since everything is coming from different places, it’s hard to picture a cohesive, well-decorated room.

One tab turns into a few. Then a few more. Different sites, different carts, and before you know it, you’re spending more than you planned.

Bus Shelter Concept

Then, you see it!

You land on Walmart. And it’s not entirely what you expected.

You start scrolling.

The bedding looks clean. The colors go together. The decor is simple, but elevated. Everything just fits. And the prices make it even better!

Suddenly, at last, you can picture your room actually coming together.

Wait… this is Walmart?

But it catches you off guard.

This isn’t what you expected when you clicked in.

Despite this, you keep scrolling effortlessly, adding your dorm essentials without overthinking it.

Before you know it, you’re ready and excited to click ‘Complete Order’, unbox everything, and get your room set up exactly how you want it.

Objective: Create purchase by showing aesthetic essentials at affordable prices.
Objective: Change perception and position Walmart as stylish.
Objective: Create engagement through targeting personal style.
Objective: Focus on convenience and simplify online shopping experience.

Everything comes together here

At Walmart, you can check off your entire list in one place. Bedding, rugs, lighting, mirrors, school supplies, and all the extras you don’t think about until you’re actually living in the space.

It simplifies the process.

And it all comes at a price that makes sense, so you can set up your space without stressing about your budget.

Built for student life

College comes with enough to figure out. Your space shouldn’t be one of them.

When your dorm room feels right, everything else feels easier. You’re more comfortable, more organized, and more ready to take on your day-to-day.

This is Walmart.

And this is how we help you save money, so you can live better.